Fresh Produce, Autonomous Operations

Your wholesale business, on autopilot

Paddock is the AI agent that manages your entire produce supply chain. It finds buyers, handles orders, schedules deliveries, and runs invoicing while you focus on growing.

30%
of produce lost in the supply chain
12hrs
per week on manual order management
$14B
Australian fresh produce market

Small growers still run wholesale on phone calls and paper

The food supply chain is one of the most important systems on earth, but for small producers, it's still held together by spreadsheets, voicemails, and handshake deals. That's not sustainable.

How Paddock works

An AI employee dedicated to running your wholesale operations. It never sleeps, never drops the ball, never forgets to follow up.

01

Connect your operation

Tell Paddock what you grow, your seasonal calendar, pricing ranges, and delivery zones. It learns your business in minutes.

02

AI runs the pipeline

Paddock finds buyers, manages incoming orders, confirms availability, and schedules deliveries. It handles the back-and-forth so you don't have to.

03

You grow, it sells

Get daily reports on orders, revenue, and new buyer activity. Approve big decisions with a tap. The rest runs autonomously.

What Paddock handles

📦

Order Management

Captures orders from any channel, consolidates into a single dashboard, confirms with buyers, and tracks fulfillment through delivery.

🔍

Buyer Discovery

Identifies restaurants, grocers, and food businesses in your region. Reaches out, pitches your produce, and nurtures relationships over time.

💰

Dynamic Pricing

Monitors market rates, seasonal trends, and competitor pricing to recommend optimal wholesale prices that maximize your margins.

🚚

Delivery Logistics

Plans routes, schedules pickups and drop-offs, sends buyer ETAs, and adjusts on the fly when things change.

The best growers focus on growing

Paddock handles everything between the paddock and the plate. An AI employee that runs your wholesale business 24/7, so you can do what you're best at.